Keeping an Eye on Digital Transformation

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How digital transformation will positively impact your business.

From white labelling to the fall of OTA predominance, here’s how we anticipate hospitality brand technology will evolve the years ahead:

• Saas (Web Interface) is booming, cloud based, low-cost solutions that seamlessly communicate across platforms to target, acquire, and retain guests.

• All-in-one suite of tools, including a property management system (PMS), customer relationship management (CRM), channel manager, booking engine, revenue manager system (RMS), driving incremental revenue, and automating workflows in properties.

• API’s (Application Programming Interface) are prevailing, increasing properties’, or global brand technology efficiency, by integrating your tech stack and backing your tools talk to one another. 

• API is a messenger of data between apps, permitting a number of properties’   technology tools and programs to work together, connecting your RMS to a PMS, your business intelligence software to your PMS, or your PMS to your upsell software…

• Internet of things (IoT), intelligent rooms, artificial intelligence (AI), augmented & virtual reality. Hospitality brands are catching on, adding convenience through streaming, voice activation, guest-room tablets, and room service ordering tech, mobile remaining front and centre.

• Privacy & Cybersecurity, hospitality field is a prime target for hackers, global operators and properties are getting smart about security, and they comply doing their research in selecting tech tools that provide multilayer security, data protection, secure transactions, and compliance with international payment and data privacy standards. 

• Wi-Fi 6 & Big Data, 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. Data with human capital can can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.

• OTA’s in distress, direct booking platforms, meta-search ad managers, google entering the travel market, and messaging integrations, help properties attract more visitors to their site and convert more direct bookings, bypassing the high OTA fees in the process.