Frances Kiradjian BIO

Founder and CEO, Boutique & Lifestyle Leaders Association (BLLA), Co-founder Stay Boutique, the world’s only association and alliance focused on the boutique world.

Frances, a 25+ year hospitality and travel industry seasoned professional, created BLLA to give a voice to independent, upscale hotel properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel companies. BLLA serves hundreds of worldwide members including hotels, small brands and the vendor suppliers that sustain them.

Recently, BLLA & Stay Boutique added businesses that fall under the boutique category including restaurants, bars, nightlife, wellness, retail and more, making our community inclusive on a grand scale globally.

Ms. Kiradjian’s travel experience cuts across various areas of the industry, but always with a razor-sharp focus on the hospitality and lifestyle sector. As founder and CEO of CCRA (travel agency consortia), Kiradjian created and developed the first travel agent centric hotel booking portal which combined multiple hotel inventories and allowed for mark-ups of a net rate which continues to serve as an important business model for travel-related technology companies. She lead the company over 15 years and sold her shares in 2005 after locating a buyer and served as CEO of the newly formed combined company until her departure at the end of 2006.

Kiradjian began her career in the travel industry as a national accounts manager at Carlson Wagonlit Travel, where she managed top global accounts like Baxter Healthcare, Toyota and Disney. Kiradjian is a graduate of the University of Southern California, (USC) from the highly respected Marshall School of Business.

Frances also lead many associations over the years. She held the position of President for HSMAI (Hospitality Sales & Marketing), SMEI (Sales & Marketing Executives International), founder & President of the Los Angeles Professional Women in Travel and in 2008 founded a new female empowerment group that is now more than 10,600 women globally, past member of the CEO organization VISTAGE, past Board Member of LABTA (Los Angeles Business Travel Association), Advisory Board Member of Kind Traveler, Board Member Whole World Water, past Board Member Boutique Design New York, past Board Member HEDNA (Hotel Electronic Distribution Network Association), past member of SKAL and PROST (industry clubs).

Kiradjian has spoken on dozens of hospitality and travel panels at major conferences, keynoted and moderated and also was invited several times to speak at UCLA, USC, Cal Poly Pomona’s Hospitality School and Purdue Universities. She was invited to keynote at World Hotels Singapore annual conference. Frances has held discussions at global events such as World Travel Market in London, ITB in Berlin and IHIF in Berlin.

Kiradjian has also been featured in many magazine articles and on the covers of Today’s Hotelier, Hotel Business, Business Travel Magazine and Carlson Travel’s Hall of Fame in Minneapolis (including a video interview sent globally to all offices).