Health is the new Wealth

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Hospitality Brands should seize the opportunity to reimagine wellness and regain guests’ trust....

Rethinking wellness and well-being in hospitality, we need to redesign our strategies on how to incorporate wellness into our offerings, helping guests to learn the benefits of a healthier lifestyle in general rather than simply capitalizing on a trend.

People often think about wellness in terms of physical health, nutrition, exercise, weight management, etc., but it is so much more.

Wellness is a holistic integration of physical, mental, and spiritual well-being, fueling the body, engaging the mind, and nurturing the spirit.

Although it always includes striving for health, it’s more about living life fully, and is "a lifestyle and a personalized approach to living life in a way that… allows you to become the best kind of person that your potentials, circumstances, and fate will allow”.