Organizations Investing in

Luxury & Lifestyle Hospitality Brands

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What will be the new luxury and lifestyle hospitality brand paradigm?

The years ahead will call on brands to evolve and adapt in accordance with the changing societal landscape. Will also need to revisit the traditional playbook's strategies, change the vocabulary, innovate and transform.

Organizations that will spot opportunities where other see challenges will not only survive, but will thrive in the "New Now".
Beyond a high-quality product, though, luxury brands will have to not only display strong values but deliver purposeful actions and build a sense of privacy and safety.

Certainly consolidations will intensify, as pressure escalates towards the exit of the distress. New schemes will emerge (disruptive direct-to-consumer brands). Gain the trust of perceptive, clued-up guests, and forge sounder connections.

Wording macro trends being: sustainability, purpose, well-being

(health is the new "wealth"), relevance, digital nomads, hyper local, less is more...

 - "Simplicity is the ultimate sophistication". - Leonardo da Vinci